This morning, Variety released stats compiled by Luth Research, a firm based in San Diego that has been compiling Netflix viewing data as a means of finally trying to crack those mysterious viewer numbers.
The data collected through Luth is composed of a sample of 2,500 subscribers who view access through computers, tablets, or smartphones. This data does not (yet) include TV viewing.
Not only are the numbers themselves of interest, but this choice in sampling is also telling of how current research views the future of viewing. Does Luth Research miss out on a large group by ignoring the television's connection to Netflix altogether?
Check out the stats here: http://variety.com/2015/digital/news/netflix-originals-viewer-data-1201480234/