Fan Fiction
operates as a highly active site for negotiated and oppositional readings, in
which continuations of negotiated and oppositional readings are further applied
interminably to foregoing readings. It functions as a site of ideological
struggle, or as Seiter writes “the struggle involved in gaining people’s
agreement with ideology” (465). Engaging with a complex story-delivering medium
(in this case television), viewers’ readings will unavoidably be determined by
“what kind of jobs they have, where they live, their educational backgrounds,
memberships in unions or political parties, as well as gender, ethnicity,
sexual orientation, and class” (465). More often though these fictions depict
forms of negotiation rather than opposition, a “strange mixture of fascination and
frustration” (Jenkins 486). Although it
may venture into an oppositional imagination (one of fan against producer), Henry Jenkins writes, “their desire to revise the program materials is
often counterbalanced by their desire to remain faithful to those aspects of
the show that first captured their interests” (486). The efforts of the
prominent population of female writers in Star Trek fan fiction frequently act
as endeavors of rescue or repair to the fictional zeitgeist and rarely as radical
struggles to provoke destabilization, despite being displeased with the shows
unrealized evocations of non-traditional feminine pleasures.
What
strikes me as most interesting though around fan fiction or more largely ideas
of interactive consumerism and viewership, is the intensity of capital
surrounding it, and by capital I am referring to some of the forms identified by
Pierre Bourdieu: cultural and symbolic. I see fan fiction, its forums and modes
of dissemination and consumption, permeated by exchanges of cultural capital.
However, fan fiction and feedback forums like the now defunct TWoP, when they
begin to become more involved with actual production, or at least think they
do, a devaluation of their cultural capital occurs prohibiting any kind of exchange
into symbolic capital. Marc Andrejevic writes, “the notion of the social factory
coincides with the creation of an interactive consumer–viewer, one prepared to
devote time and energy to developing the skills necessary to participate in an
increasingly interactive media economy” (30), where in this increasingly
interactive media economy free labor becomes a defining characteristic of it.
In addition, Seiter quotes Beverly Skeggs “If one’s cultural capital is
delegitimated then it cannot be traded as an asset” (472). This
deligitimization is not entirely an outward structural attainment brought on by
forms of representation, but rather an internalized logic on part of the
consumer-viewer and now free labor producer. Andrejevic writes later “the
advent of advanced neoliberalism is associated with the constellation of practices
that promote the “responsibilization” of the citizen, a similar logic emerges
in the realm of consumption, wherein viewers are invited to take on some of the
“duties” associated with their media consumption” (34).
Far from denouncing the empowering pleasure derived from these kinds of workplaces, and the activity and creativity they encourage, I am only interested in focusing on these communities openness to the market of economic exploitation. There exists a generated binary of pleasure within these sites: on one end the pleasure derived from the the creative act, and the other, the more intriguing to me, the pleasure derived from an affectation of influence. More specifically, it is the pleasure derived from after providing one’s free labor as a duty, the recompense for that labor being a perceived influence over the innovation or development of the product.
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