Monday, February 2, 2015
Liveness Lives On (for a Limited Time Only)
NBC's decision to live stream the Super Bowl paid off as expected. As "the delivered 114.4 million viewers, ranking as not only the most-watched , but the most-watched telecast overall in U.S. history."
I consider myself one of those 114.4 million, and was in a room with 30+ others doing more or less the same--- especially during the Halftime show. Everyone crowded around the TV, playing the show live. In 2015 this isn't something you see every day--- live TV has become a special occasion.
The commercial play in this live stream event also has an impact on the liveness--- viewers don't want to miss out on the commercial "best of" competition ( or participation in such a vote) as well as seeing the Half Time show live rather than on YouTube. Is this a trend related to social media? Is this a millennial need to record it or live tweet it for authenticity in participatory culture?