tag:blogger.com,1999:blog-1948992453323836867.post1902431673727257114..comments2015-05-15T14:18:51.904-07:00Comments on TV THEORY: Core Response 4: The Slow TV Subversion of Capitalism and New Age Norwegian Imperialism by Damian PantonTara McPhersonhttp://www.blogger.com/profile/09874394027026185133noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1948992453323836867.post-48926434376348742742015-04-22T14:50:52.865-07:002015-04-22T14:50:52.865-07:00Interesting post, Damian. I'm assuming MeatBik...Interesting post, Damian. I'm assuming MeatBikini is you, since your profile picture is of Britney Spears. Your line, "By removing editing from the equation and broadcasting each show as a single, uninterrupted chunk there is little to no space available for what Marx claims to be the capitalist regulation of time," reminded me somewhat of Bayo's presentation on the problems between FIFA and the US on broadcasting the 1994 World Cup, which is still a problem with the sport in America. Since the sport is made up of two uninterrupted 45-minute halves, sometimes more depending on stoppage and extra time, it undermines common US sport broadcast practices of interruption. So instead, since capitalist structures can't begin to regulate time with regard to soccer, it regulates the space. Every inch of the field is covered in adverts, and companies bid for the rights to advertise on jerseys, literally using the visibility and popularity of the athlete's body as commercial space. Many of these practices are used in American sports, minus the use of the athelete's body. Although, rumor was, when the NBA introduced sleeved jerseys, the motivation and theory was to allow for more advertising space, in translation establish an alternative outlet for revenue. I'm curious to find out, what percentage of that revenue in their CBA is distributed to the players, if at all. I think it would be an interesting question to look at ethically and politically, that if these players bodies are literally being used as commercial space, no different than a billboard, how does the distribution of that revenue get divided up among the team, owners, and the league?Zachariahhttps://www.blogger.com/profile/14051871958518081811noreply@blogger.com